Constant Contact CEO Gail Goodman: Marketing in a Down Economy
Many ecommerce merchants rely on email marketing to communicate with their customers. Constant Contact is, perhaps, the largest self-service email marketing firm and Practical eCommerce recently spoke with Constant Contact’s CEO, Gail Goodman, about the slow economy, email marketing, and how merchants should respond to it.
PeC: With the economy slowing down, how should merchants be looking at email marketing right now?
Goodman:What we’re really recommending is that the number one thing businesses can do to make sure they come through this economic downturn is hang on to their customers, and if you haven’t started building your customer list both online and offline, this is a great time to start because communicating with your customers…
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Constant Contact CEO Gail Goodman: Marketing in a Down Economy
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