A Holiday Wish List for Mobile Commerce
Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource — ready and able to bridge stores with the site and call center. This offers huge potential to drive offline growth with online assets with minimal investment. Several retailers have piloted mobile applications. Most are aimed at capturing orders via mobile phone. Polo Ralph Lauren, Barnes & Noble and Amazon are recent examples.
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A Holiday Wish List for Mobile Commerce
Tags: analytics, business, communication, communications, critical-issues, e-commerce, enterprise, hardware, m-commerce, microsoft, network, privacy, search, security, software, technology, television, trends, view-sample
