Elbowing Into the Set-Top Scene: Q&A With Blockbuster CEO Jim Keyes
Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster’s system will bring video directly to viewers’ televisions on demand via a broadband Internet connection. The move follows similar offerings from competitors. The Web-connected hardware comes months after chief rival Netflix came out with a set-top box manufactured by Roku. However, Blockbuster’s system draws video from the Web differently, and it charges using a different pay structure.
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Elbowing Into the Set-Top Scene: Q&A With Blockbuster CEO Jim Keyes
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