Virtual Worlds: It’s a Legal Jungle in There


About eight months ago, the owners of a sporting goods company contacted their attorney, Doug Wolf, a partner at Wolf Greenfield. It seemed a company was using the firm’s logo and trademark without proper authorization. Setting the matter right should have been a straightforward task for Wolf — except for the fact that the intellectual property theft was happening online, specifically in Second Life. The client didn’t even know who was controlling the avatar who had set up shop using its trademarks.

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Virtual Worlds: It’s a Legal Jungle in There

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