Greenpeace Drizzles on Apple’s New Green Ad Campaign
The silver Macbook spins slowly in front of an all-white background, as it has in previous Apple television commercials. But this ad’s overall spin is different — instead of talking up digital media, faster processors and more memory, this one mentions toxic chemicals, recyclable aluminum and glass, and energy efficiency. “The new Macbooks. The world’s greenest family of notebooks,” says the voiceover in the commercial, which began running in network prime-time slots this week. Also released this week: the 10th version of Greenpeace’s Guide to Greener Electronics.
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Greenpeace Drizzles on Apple’s New Green Ad Campaign
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