Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll be asking ecommerce experts for ideas to help online retailers.
For this first installment, we’ve asked Massimo Arrigoni, CEO of Early Impact, which publishes the ProductCart line of licensed shopping cart software products, at EarlyImpact.com, and John Montague, owner of Spotlight Retail, operator of 20 niche ecommerce sites, at Spotlightretail.com.
Offer Free Shipping
“Free shipping is a must. It’s by far the primary reason for shopping cart abandonment according to many studies. To offset the cost of this, focus on high-margin complimentary services like gift-wrapping. Make the fact that you do offer …
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Great Ideas for The Holidays: Part 1
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