Will Microsoft Get Search Branding Right With ‘Kumo’?
Is Microsoft about to rebrand Live Search as “Kumo”? News reports on Monday had the software giant buying up domain names such as “Kumo.com,” “Kumo.net,” “Kumo.jp” and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools of thought regarding “Kumo” — Japanese for “cloud” and “spider” — at the moment. One, Microsoft wants to rebrand its search engine. Two, Microsoft will use “Kumo” to brand its new cloud computing products.
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Will Microsoft Get Search Branding Right With ‘Kumo’?
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