Online Ad Sector Showing Signs of Strain
Once seen as immune to economic slowdowns, the online advertising sector has now become the downturn’s latest victim. Based on new data, New York City-based eMarketer predicts that growth in the online ad sector is slowing. In August, eMarketer predicted that online advertising would grow by 14.5 percent in 2009. Now, after months of economic turmoil that has seen the collapse of the real estate, financial and domestic auto industries, eMarketer predicts Internet ad spending will grow by only 8.9 percent in 2009.
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Online Ad Sector Showing Signs of Strain
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