Does Your Marketing Measure Up?
While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions. This is the only honest approach to measurement, budgeting and goal-setting. Here are five questions that get to the heart of measuring multi-channel marketing return on investment.
See the rest here:
Does Your Marketing Measure Up?
Tags: business, communications, critical-issues, discussion, enterprise, linux, marketing, marketing automation, microsoft, network, newsletters, online, privacy, search, security, software, technology, television, trends, view-sample
