Online Advertising: A Glimmer of Light?
The rest of the economy may be tanking, but online advertising in the U.S. posted big year-over-year gains, according to the New York City-based Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue reached nearly $5.9 billion in the third quarter, an 11 percent increase compared to the same period the year before. However, the news on a sequential quarterly basis was less spectacular.
Online advertising revenue in the third quarter was up just 2 percent over the second quarter, IAB reported.
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Online Advertising: A Glimmer of Light?
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