Video Boosts Online Sales, Merchants Confirm
With the holidays ahead, and a new inflatable fruit cake product selling only sparsely, Seattle toy store Archie McPhee this week is setting out to drive online sales with an explanatory video. It’s apparently working.
Within 12 hours of launching the video ad campaign, sales for the $6.95 blow-up novelty at ArchieMcPhee.com jumped 500 percent, said David Wahl, director of marketing and host of the viral instructional video.
“I used a five-year-old digital video camera and movie editing software that came with my Macintosh; it’s definitely not state-of-the-art equipment,” Wahl said. “Most of it’s just creating something that’s interesting that people want to enjoy and share with other people. It just drove a lot of people to the pag…
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Video Boosts Online Sales, Merchants Confirm
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