Survey: Female Shoppers are Influenced by Their Friends
Personal recommendations and coupons or flyers passed on by friends are key factors in how female shoppers select products, according to a survey of 2,000 women from SheSpeaks, a marketing agency and social network for women.
“SheSpeaks members are representative of influential and engaged consumers nationwide, and they want to be able to pass along the ‘wealth’ of being in the know,” said Aliza Freud, CEO of SheSpeaks in a release from the company. “Brands and retailers really stand to benefit from making women feel like they have access to a unique offer. This year it is especially important for marketers to engage women using direct marketing that gives them a personal incentive to shop.”
SheSpeaks found that “nearly 75 percent of w…
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Survey: Female Shoppers are Influenced by Their Friends
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