Conversion Review: Coffee Purveyor Needs Clear Purchase Path
JL Hufford is a gourmet coffee company that started life with a small café in Seattle, Wash. The company went online six years ago and now boasts over 400 different specialty beverage blends as well as a wide range of “coffee lifestyle” products.
In this conversion review, I will evaluate the JL Hufford site at a high level, using it as if I was a potential customer. Specifically, I’ll pretend that “I’m really getting into good coffee and have recently completed a barista course. I’m now looking for a decent machine for home that will give me great espresso and frothed milk.”
Kyle Burke, JL Hufford’s marketing manager, describes the company’s unique proposition as a combination of excellent customer service, free giveaways, and risk-fr…
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Conversion Review: Coffee Purveyor Needs Clear Purchase Path
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