Direct Traffic is Better Than Google Traffic
Not all web traffic is equal and understanding the value of direct traffic can help online retailers hone their marketing.
“Direct traffic” is web traffic you get from people who already know about your website or store. They either click a bookmark to come to your site or type your site’s URL directly into their browser’s address bar. By comparison, “search engine traffic” comes from people that probably don’t know about your site. They were looking for a keyword or phrase and your site just showed up in the results on Google, Yahoo!, or MSN’s Live Search. Finally, “referrer traffic” describes web visitors that follow a web link or online ad to your website.
Direct Traffic Potency
Of these three traffic sources direct traffic is the …
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Direct Traffic is Better Than Google Traffic
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