Don’t Let the Economy Kill Marketing Innovation
Chief marketing officers are given the unenviable, almost contradictory, task of catching marketing lightning in a bottle on a consistent basis. The problem is that turbulent economic conditions, like the ones we’ve experience recently, have historically stymied marketing innovation and forced CMOs to focus their budget on “tried-and-true” tactics rather than experimental ones. Smart executives, however, do not have to compromise innovation in favor of short-term sales goals and building a cohesive long-term brand vision during unstable times.
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Don’t Let the Economy Kill Marketing Innovation
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