To Keep Customers Coming Back, Get Personal
As the economy continues to decline, retailers are fighting a fierce battle for a share of the consumer’s wallet. Every customer counts, but the loyal customers are particularly valuable, especially when your competitor is just a click away. The Web gives consumers access to far more options than were available in pre-Internet days, but even with that explosion of choices, consumers don’t pick a different vendor every time they make a purchase. They often don’t pick the cheapest source either. That is, they have preferred merchants.
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To Keep Customers Coming Back, Get Personal
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