Don’t Manage Your Channels by Crisis
Anyone who has reviewed their 401(k) statements lately has received a very personal and immediate measure of just how the last four weeks of financial turmoil have affected them. Take that urgency you may have felt about wanting to catch up as quickly as possible, multiply it by the number of companies that use distribution channels, and you get a sense of the angst and frustration over the lack of sales through retailers, dealers, distributors and channel partners today.
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Don’t Manage Your Channels by Crisis
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