8 Cures for Small Marketers’ Common Ailments
Ask most people what they like about working with small marketing firms and you’ll hear answers such as “their personal approach” or “I’m not just a customer number to them” or “I get to work with the heavy hitters instead of some trainee just out of school.” Yes, those are the things they say when things are going well. But should the perceived service level drop, those same enthusiastic supporters begin to question their decision about working with a small firm.
Excerpted from:
8 Cures for Small Marketers’ Common Ailments
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