Want to Measure Social Media ROI? Pick a Metric
When it comes to social media ROI, suitable performance metrics have proven to be somewhat elusive. In fact, according to survey data for the new Aberdeen benchmark report, “Social Media Marketing: The Latest Buzz on Word of Mouth,” more than one-third of all companies indicated that a primary reason that they don’t currently engage in social media marketing activities is because they lack suitable performance metrics for evaluating the results.
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Want to Measure Social Media ROI? Pick a Metric
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