Use Comparison Shopping Sites To Boost Leads
Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.
Comparison shopping sites like Shopping.com, Bizrate.com, Nextag.com, and Yahoo! Shopping allow cost-sensitive consumers to search for an item and then compare that item’s price across several stores. These comparison shopping sites can get a significant amount of web traffic. For example, Shopping.com entertains nearly 20 million unique visitors each month and Pricegrabber.com gets about 26 million unique visitors monthly—far more than a typical online store.
Marketing to Shopping.com’s visitors (or any other c…
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Use Comparison Shopping Sites To Boost Leads
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