Investing in a Greener Future: Consumers’ True Colors
What a difference a few years make. Back when Al Gore ran for president in 2000, experts and laypeople alike engaged in lively debates about whether climate change was real or imagined. Two elections later — after a mammoth public education effort by that same Al Gore — most people believe that the globe is indeed warming up. The problem remains what to do about it. Are we entering an era in which a product’s green credentials will be as important as its reliability or ease of use? Not exactly.
Investing in a Greener Future: Consumers’ True Colors
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