MySpace Gets Up Front and Personal With Targeted Ads
MySpace has launched a new online display advertising tool for small businesses and individuals called “MyAds.” The service is similar to the Beverly Hills, Calif.-based social network’s ad platform for large businesses, HyperTargeting, which made its debut in November 2007. Like HyperTargeting, MyAds makes it possible to create ads geared toward specific audiences for placement on News Corp.-owned MySpace, as well as on other sites.
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MySpace Gets Up Front and Personal With Targeted Ads
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