Pay-Per-Click Report Card: Loriswigsite.com
Lori’s Wigsite sells various brands of wigs for men and women. The owner asked Practical eCommerce to review her pay-per-click marketing efforts and examine how the company’s current agency does the job. Loriswigsite.com is running advertising campaigns on Google AdWords and Yahoo! Search Marketing. The monthly ad spend recently has been around $1,400 in Google and $200 in Yahoo!.
Let’s see how the outside agency is performing.
Account Structure
At a first glance, the account structure seemed okay but when I started digging deeper – it turns out that the account is “messy”. There are two Yahoo! accounts: paused U.S. account and active U.K. account. In the U.K. account, irrelevant keywords are grouped in four different ad groups. In or…
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Pay-Per-Click Report Card: Loriswigsite.com
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