Pay-per-click Report Card: Fauxpanels.com
Barron Designs Inc. owns and operates Fauxpanels.com. The site sells imitation wood, stone and brick paneling. FauxPanels asked Practical eCommerce to review its Google AdWords advertising campaign. Average monthly ad spend on this campaign is $11,000 – $13,500. No conversion data is available in Google AdWords. However, keyword conversion data is available through a third party tracking application.
Account Structure
The account is nicely broken down by specific products, categories, and material types. Each main product type is set up as a separate campaign allowing for maximum flexibility with geo-targeting, budget controls, and other account settings.
In an optimal account structure, you always want to make sure that all keywor…
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Pay-per-click Report Card: Fauxpanels.com
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