Cyber Monday Is Not Extinct - It Has Evolved
Cyber Monday, once considered the No. 1 shopping day for e-commerce and retail Web sites, has become the official kickoff to the holiday season and a key marketing event for the online community. As with any economic marker, it is vulnerable to credit crunches and significant financial tide changes. Just as weather predictions help us to plan accordingly, knowing what to expect from holiday shoppers during the highest selling season of the year enables online merchants to prepare properly.