Trigger-Based Email Marketing Improves Sales and Customer Experience
Trigger marketing is the next step for the critical ecommerce function of automated email communications. While traditional automated emails follow newsletter sign-ups and orders, trigger marketing sends emails for other events such as particular search patterns, customer birthdays, holidays, or related products.
“No matter what the ecommerce niche or industry, we all do too many jobs and we all need to get more relevant to when we touch into the lives of our consumer,” says Dylan Boyd, vice president of sales and strategy for eROI, an email marketing and interactive agency in Portland, Ore. “That’s what trigger email is all about.”
Venders Are Working to Make Trigger Marketing Easier
There are multitudes of email-marketing service an…
Trigger-Based Email Marketing Improves Sales and Customer Experience
Tags: accounting, advertising, articles, conversion, conversion-usability, design, design-development, development, directory, hosting, legal, marketing, newsletters, podcasts, practical-ecommerce, programming, search-engine, shipping, training-education
