Online Ad Slowdown Looms
Online marketers converged on New York for the ad industry’s annual conference, where they held discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on the Web. Companies dependent on Internet-based advertising are bracing for a slowdown as financial-service companies cut ad budgets.
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Online Ad Slowdown Looms
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