What are the drawbacks of not selling online?
While most well known retailers are now selling their products online, a number have yet to take the plunge.
This includes brands like Primark, Morrissons, Gap (in the UK) and others.
We know that such firms are missing out on an extra revenue stream, but what other effects can not selling online have?
Tags: accessibility, advertising, analytics, customer, drawbacks, e-commerce, google, home, innovation, management, marketing, monitoring, news, online-customer, research, search, search-engine, training
