E-Commerce Blog

Players in the fragmented and crowded ad platform space just lost a little more elbow room with the entrance of LinkedIn’s Audience Network. Not surprisingly, given its strong reach into business networks in almost every community, LinkedIn is offering up its job-related data to advertisers that seek to place ads targeting categories of professionals. This strategy is illustrative of a larger trend in this nascent space: the emergence of vertical ad networks focusing on a specific industry, or in the case of LinkedIn, a specific function.

Source:
LinkedIn Promises Privacy Fence With New Targeted Ad Scheme

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This entry was posted on Monday, September 15th, 2008 at 10:48 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.