Car Sales Lead Generation: Broken for Consumers, Broken for Dealers
Imagine going to Amazon.com, finding the book you want and being asked for your phone number and told to wait for a call from your local bookstore with the price of the book. Sounds ridiculous, right? You want the price in the moment, while you’re online, while you’re still anonymous. But that’s exactly what happens to many people shopping online for a new car. Consumers now have access to robust, anonymous, almost perfect product information online. But, in most cases, to get a price quote they’re forced to submit their contact information to automotive lead generation Web sites.
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Car Sales Lead Generation: Broken for Consumers, Broken for Dealers
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