Employing Social Media

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This job posting arrived in my email inbox yesterday: “Responsibilities: Create and maintain MySpace, Live Spaces, Facebook, Bebo, MOG, Twitter, Loopt, Wikipedia, and other profiles; gather content for social profiles; and report on the effectiveness of social site placement.” Pay is up to $24 an hour, and it’s a six-month to one-year contract.

This assignment, posted by online music-download retailer WDR Records, represents a new breed of on-demand skills for ecommerce ventures. Marketing through social media isn’t just about promotion anymore. It’s actually turning sales.

“With our WebsiteGrader.com tool, we marketed it through social networks and it brought us 450,000 leads,” says Marketing VP Mike Volpe at HubSpot, maker of a $3,5…

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Employing Social Media

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