With purse strings tightening across the UK, now seems an especially good time to own a cashback and reward site.
So we’ve posed a few questions to Neil Durrant of Submission Technology, which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “substantial” sum.
We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.
Source:
Q&A: Neil Durrant of Submission Technology on cashback sites
Tags: accessibility, advertising, affiliate-marketing, business, cashback, comparison, customer, e-commerce, home, management, marketing, model, news, online-customer, research, search, search-engine, training
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on Friday, August 22nd, 2008 at 9:30 am and is filed under Uncategorized.
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