Search Sites Edge Out Portals in Customer Satisfaction


It’s rare to see Google command anything less than a large presence in just about any given e-business study these days, and the latest annual American Customer Satisfaction Index from the University of Michigan is no exception: ACSI scores for e-business rose 5.5 percent to 79.3 on ACSI’s 100-point scale. That jump can largely be attributed to Google’s own 10 percent climb to a score of 86. “Google continues to separate itself from the crowd not only in terms of market share but also in satisfaction,” Larry Freed, president and CEO of ForeSee Results, told CRM Buyer.

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Search Sites Edge Out Portals in Customer Satisfaction

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