Researchers Step Way Back From Earlier Online Video Ad Estimate
Internet market researcher eMarketer has drastically lowered its estimates on how much businesses will spend on online video advertising in the near future. The New York City-based firm expects spending on online video ads to reach $505 million by the end of this year, down from the $1.35 billion eMarketer predicted earlier this year. eMarketer also sharply reduced projections for future spending on online video ads from earlier estimates of $4.3 billion by 2011 to $1.9 billion by 2011.
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Researchers Step Way Back From Earlier Online Video Ad Estimate
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