Catching the Micro-Blogging Itch, Corporate-Style
The leading edge of online corporate outreach once was the executive blog. Carefully crafted messages on a range of topics, closely vetted by PR firms, were posted every few weeks, calculated to appear spontaneous and thoughtful. Not surprisingly, many companies learned that customers didn’t find those missives authentic, and they moved toward more dialogue-based tools. Now, with the advent of micro-blogging services like Twitter and Plurk, that leading edge has become more like a pinpoint.
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Catching the Micro-Blogging Itch, Corporate-Style
Tags: activate-alert, business, communications, digital, discussion, enterprise, google, internet, linux, network, privacy, search, search-archives, security, social, software, technewsworld, trends, twitter
