Olympics Marketing Battle Cry: Viral, Social, Digital
Marketing around the Olympics used to be like a 100-meter cakewalk. You’d pay a gazillion dollars to the International Olympic Committee, then pay a gazillion more to brag like heck about it on TV and in print ads. That was then. This is now: Add on a multi-pronged digital ad strategy that feeds on megabuzz. It must touch all the hot buttons from the hippest social-networking sites to the coolest blogs to the cell phones of those most coveted by marketers — trendsetters ages 18 to 26.
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Olympics Marketing Battle Cry: Viral, Social, Digital
Tags: activate-alert, business, communications, digital, e-marketing, facebook, games, google, internet, network, olympic, olympics, search-archives, security, social, software, trends, university, youtube
