MediaForge: Finding the Way of the Widget
If you told Rhett Frandsen 10 years ago he’d end up being a professional widget-maker, he probably would have called you crazy. “Back then, widgets were only something you read about in your economics book,” Frandsen laughed. “Until Apple coined the phrase, everybody had sort of agreed upon the fact that it wasn’t anything.” Webster’s still agrees: Look up “widget” and you’ll find “an unnamed article considered for purposes of hypothetical example.” Within the Web-savvy world, of course, the word has taken on new meaning — and that meaning has taken on a large role in Frandsen’s life.
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MediaForge: Finding the Way of the Widget
Tags: advertising, apple, business, communications, critical-issues, enterprise, linux, media, network, privacy, security, service, social, software, startups to watch, television, trends, widget, widgets
