Overcome The Disconnect With Persona Marketing
A major challenge for businesses today is a lack of understanding of their customers. You may know only what your online tracking reports or store receipts tell you about your customers, and not the customers themselves. You need a way to overcome this disconnect. Remember, you’re not marketing to statistics, you’re marketing to people.
Developing your personas
Personas are the answer for companies of all sizes. A persona is a model of an ideal customer that incorporates primary research and data, such as income and gender, with personality traits, such as goals, attitudes, behaviors and interests. All of this is put together in a short narrative that describes this ideal customer’s personality as it relates to your business.
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Overcome The Disconnect With Persona Marketing
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