Homing In on the Healthcare Consumer’s Needs
The launch of Healthline Networks’ HealthSTAT last week is one more indication that the Internet ad platform wars are far from over. To be sure, Google remains the giant to beat — and it looks as though it’s settling into its role as the long-term dominant player. However, HealthSTAT may be on the vanguard in the next significant skirmish within this multibillion dollar industry: the vertical front. HealthSTAT is a contextual, ad-matching engine that allows advertisers to post ads next to articles that are relevant to their products.
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Homing In on the Healthcare Consumer’s Needs
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