Blogs and Email: A One-Two Marketing Punch
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisition function, while email serves a customer retention role. That belief was recently reinforced when I attended a webinar jointly sponsored by a new company, Compendium Blogware, and well-known email reputation service provider, Habeas.
It’s generally accepted that the two most widely engaged in online activities are search and email. Chris Baggott, Compendium’s co-founder and CEO, stated during the webinar that as much as 80 percent of all web-related activities begin with search. That’s where blogs make their mark, as search engine magnets. It’s not that Google knows a blog when it sees one, it’s that blogs contain the very elements that make a search engine salivate. According to Baggott they include:
1. Titles
2. Keywords
3. Recent Content
4. Lots of Content
5. Links
6. Relevance
Titles
Something magical happens when a blogger…
Read the original here:
Blogs and Email: A One-Two Marketing Punch
Tags: accounting, contact-us, ecommerce, internet, marketing, marketing-punch, marketing-revenue-growth, practical, practical-ecommerce, relationship, revenue-growth, search, search-articles, search-engine
