The Big, Bad Brand of Bollywood
There is really nothing wrong with the brand “Bollywood,” except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. In hindsight, decades ago, who in their right mind would have picked such a blatant knockoff as “Bollywood” — so clearly a cheap copy of Hollywood? Now, that theme that has been further diluted and abused by hundreds of other adventurous film industry brands all over Asia, from “Ollywood” to “Jollywood.”
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The Big, Bad Brand of Bollywood
Tags: commerce-times, film, skip, skip-this-welcome-screen-, this, times, welcome
