SEO Report Card: Pawleyfarm.com
This month’s report card website is Pawleyfarm.com, a small site that sells personalized country photographs and note cards. The home page says, “Just as a home-cooked meal nourishes body and soul, our custom matted and framed artwork carries along a bit of peace and contentment.” The down-home look and feel of the site is pleasant to the eye, but does it do well with the search engines? The site is simple and built on the Yahoo! ecommerce platform (not the best platform ever), but many basic SEO attributes are in place. Let’s take a look.
Home Page Content
The home page has plenty of text, and while there are pleasant graphics, they are secondary to the textual content. While graphics are not necessarily an SEO problem, they need to be balanced with permanent, keyword-rich textual content as represented here. There is a sitemap linked to the home page, and alt tags are properly used. It may not be the slickest home page, but it is quite optimal for search engines.
Inbound…
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SEO Report Card: Pawleyfarm.com
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