Bringing Up Broadband: Higher Traffic, Higher Costs


Back in the days of dial-up, Internet users were content to watch text download onto screens, one excruciating line at a time. Nowadays, people get annoyed if they have to wait more than a few seconds for downloads to their PCs, laptops or mobile devices. They also want Hollywood-quality video feeds for everything from TV shows and blogs to breaking news. “People’s expectations of the Internet have changed significantly,” says Imran Shah, cofounder and managing partner of IBB Consulting in Boston. “As soon as they click, they expect video to be a seamless experience.”

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Bringing Up Broadband: Higher Traffic, Higher Costs

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