Snap Sells Itself as Camera Company as IPO Nears

February 27th, 2017


As it approaches its first stock offering next month, Snap, maker of the popular mobile messaging app Snapchat, is positioning itself as a camera company. “We feel like we’re really at the beginning of what cameras can do,” said Snap CEO Evan Spiegel. “Before, cameras were the best way to perfectly save or record something that you saw. They sort of helped augment memory — but now, you know, cameras augment the way that we talk.” Casting a company whose chief product is a messaging app as a camera company has raised some eyebrows.

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Snap Sells Itself as Camera Company as IPO Nears

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4 Email Marketing Mistakes to Avoid

February 27th, 2017


I recently received an email from my health club that said, in part: “Dear Chris, We’ve noticed you haven’t been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to check if you’re happy with the service we’ve been providing. Let me know if I can be of any assistance and I hope to see you very soon!” While I appreciate that the health club is at least trying to stay in contact, this email managed to do several things wrong all at once.

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4 Email Marketing Mistakes to Avoid

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FCC Head Champions FM Radio for Smartphones

February 27th, 2017


Ajit Pai, the new chairman of the FCC, last week issued a call for activation of the FM chips in smartphones. The vast majority of smartphones sold in the U.S. have FM chips, but they’re activated in only about 44 percent of the top brands, Pai told attendees at the North American Broadcasters Association symposium on the future of radio and audio. Although that’s nearly twice the 25 percent figure of two years ago, it’s not good enough, Pai suggested, noting that 80 percent of smartphones sold in Mexico have their FM chips activated.

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FCC Head Champions FM Radio for Smartphones

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Credit Card Processing: 3 Items to Review on Jan. 2017 Statement

February 27th, 2017

Merchants should have received their credit card processing statements for January 2017 activity. They should take the time to review three important items.
Investigate Customer Refunds
It’s not uncommon for merchants to …

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Credit Card Processing: 3 Items to Review on Jan. 2017 Statement

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12 Tools for Snapchat Marketing

February 27th, 2017

Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses, …

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12 Tools for Snapchat Marketing

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