Toll Fraud Can Take a Big Toll on SMBs

October 22nd, 2014


Toll fraud — the hijacking of a phone system to dial out to premium numbers in distant countries at several dollars a minute — costs companies more than $4.7 billion a year, up nearly $1 billion from 2011. Major carriers have sophisticated fraud systems in place to catch hackers, and they can afford to credit customers for fraudulent charges. However, SMBs often use local carriers, which may insist their customers pay up for fraudulent calls. There are no laws protecting phone customers from fraud like those that protect credit card users.

Read more here:
Toll Fraud Can Take a Big Toll on SMBs

Share/Save/Bookmark

10 Tips for Using Social Media in Holiday Ecommerce Marketing

October 22nd, 2014

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales …

See the original post:
10 Tips for Using Social Media in Holiday Ecommerce Marketing

Share/Save/Bookmark

Mea Culpa: Social Media Apology Do’s and Don’ts

October 22nd, 2014


When DiGiorno tweeted, “You had pizza. #WhyIStayed,” Twitter lit up with criticism of the brand. The hashtag “WhyIStayed” is associated with domestic violence. In response to the firestorm, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: “A million apologies. Did not read what the hashtag was about before posting.” The furor around DiGiorno’s gaffe and the company’s extensive blast of apologies demonstrate how vital it is to hone one’s ability to use social media to apologize for mistakes.

View original post here:
Mea Culpa: Social Media Apology Do’s and Don’ts

Share/Save/Bookmark

Staples May Be Next to Wear Data Breach Scarlet Letter

October 21st, 2014


Yet another major retailer — this time, office supply chain Staples — reportedly has fallen victim to a data breach. More than half a dozen banks operating on the East Coast have seen fraudulent charges made at non-Staples businesses, such as supermarkets and other big-box retailers, by people using Staples cards. Those cards apparently were used previously at three Staples stores in New York City, seven in Pennsylvania, and one in New Jersey. The pattern could indicate that their cash registers were infected by card-stealing malware.

Read the original post:
Staples May Be Next to Wear Data Breach Scarlet Letter

Share/Save/Bookmark

3 Ways to Integrate an Ecommerce Store with Almost Anything

October 21st, 2014

Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and …

Read the rest here:
3 Ways to Integrate an Ecommerce Store with Almost Anything

Share/Save/Bookmark