Using (Big) Data to Boost PPC Advertising

May 3rd, 2016

The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information. …

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Using (Big) Data to Boost PPC Advertising

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The Customer Experience Tipping Point

May 2nd, 2016


Sometimes, it takes something drastic to change a business’ behavior. Standard procedures can remain in place long after they’ve become detrimental to the business, but sometimes it takes a tipping point to drive home the fact that failing to change is the surest way to fail. For example, the Ford Pinto’s easily ruptured fuel tank could have been remedied with design changes that ranged in price from $11 to about $5 down to just $1. Cheap, right?

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The Customer Experience Tipping Point

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Confusion Reigns Over Wright’s ‘I Am Satoshi’ Claim

May 2nd, 2016


Five months after being outed — and subsequently investigated by police and tax authorities — Craig Steven Wright on Monday stepped forward to claim that he really is the cofounder of bitcoin who operated in secret for years under the name “Satoshi Nakamoto.” Wright penned a lengthy blog post and giving a series of extensive interviews, apparently in the hope of convincing the world that he is the legitimate founder of bitcoin, a controversial cryptocurrency that has caused head-scratching from Silicon Valley to Wall Street.

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Confusion Reigns Over Wright’s ‘I Am Satoshi’ Claim

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Hulu May Offer a Live TV Broadcast Option

May 2nd, 2016


Hulu reportedly is in talks to launch a cable TV-like service early next year. Hulu, which is a joint venture of Walt Disney, 21st Century Fox and Comcast’s NBCUniversal, is said to be negotiating with Disney and Fox to deliver live broadcast and paid channels, including ABC, ESPN, Disney, Fox, Fox News, FX and Fox Sports. Other programmers and content providers apparently have discussed potential partnerships with Hulu. However, NBCUniversal — a subsidiary of Comcast, which owns its own over-the-top service, Stream — has not taken part in the negotiations.

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Hulu May Offer a Live TV Broadcast Option

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Osterloh’s Return Suggests Google Just Got Serious About Hardware

May 2nd, 2016


Google has rehired former executive Rick Osterloh to lead its hardware businesses, which it plans to consolidate under a single division, according to news reports published last week. Osterloh, who recently stepped down as president of Motorola, reportedly will head up Google’s Nexus business, which will include a suite of products dubbed the “living room.” “It looks like Google is trying to develop a coherent hardware product strategy and fix the hodgepodge collection of hardware products,” analyst Kevin Krewell said.

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Osterloh’s Return Suggests Google Just Got Serious About Hardware

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