Comparing puppies to customers

July 30th, 2016

Last month, my husband and I began raising a black Labrador puppy.
Next year, we will give one-year-old Whimsy to Guide Dogs Victoria for intensive training …

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Comparing puppies to customers

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The 4 Fundamental Attributes of Customer Loyalty, Part 3

July 29th, 2016


Dealing with customers in context can equate with personalization, as many define it. Also, it can refer to enabling customers to jump out of a largely automated customer-facing process to deal with a company representative. Additionally, it can mean getting down in the weeds of some hyper-specific aspect of a customer’s issue. A lot depends on what the vendor and customer are trying to accomplish. In a setting where the customer is spending a good deal of money, there is an expectation that the vendor will have details on a lot of specifics.

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The 4 Fundamental Attributes of Customer Loyalty, Part 3

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The Wonderful, Worrisome World of Self-Driving Cars

July 29th, 2016


There seem to be warning stickers for everything. There may soon be a new sticker for the autonomous car era: “Warning: Self-Driving Cars Get Hacked.” Despite all the positive news about self-driving cars, there is a darker side to this story that’s very important. It’s one that can be particularly frightening if you happen to be riding in an autonomous car when it gets hacked. When your laptop gets hacked, it’s a pain in the neck. You can’t use your computer for several days until the problem is solved and your system is restored to normal.

The Wonderful, Worrisome World of Self-Driving Cars

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SEO: Creating Great Content for Ecommerce

July 29th, 2016

Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To …

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SEO: Creating Great Content for Ecommerce

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Our experiment in eliminating AdWords

July 29th, 2016

Back in the day, I managed a $500,000 annual pay-per-click advertising budget for CompactAppliance.com, a retailer of small-space appliances. That business was built on the …

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Our experiment in eliminating AdWords

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