CRM Selection: Getting Requirements to Reflect Reality

October 24th, 2014


Perhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car — a physical thing you can inspect and whose operation you understand. It’s different from buying a commodity, whose characteristics are already clear and there’s little variation from purchase to purchase. Buying software is buying something abstract. Technically, you are paying for the ones and zeros that make it up — but that’s not what you’re really buying.

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CRM Selection: Getting Requirements to Reflect Reality

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Amazon’s Cold Fire Phone Inflames Investors

October 24th, 2014


Amazon on Thursday posted a net loss of $437 million for the third quarter. For the same period in 2013, it posted a net loss of $41 million. Amazon had warned shareholders when it reported its bleak second quarter performance in July that the next quarter would be equally grim. However, that did not keep investors from reacting in surprise and dismay when the Q3 report arrived. Shares dropped 10 percent on Friday. Among other problems, the Fire Phone’s weak sales resulted in a $170 million writeoff.

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Amazon’s Cold Fire Phone Inflames Investors

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Visitors’ Devices Affect Ecommerce Conversions

October 24th, 2014

Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than …

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Visitors’ Devices Affect Ecommerce Conversions

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Zuckerberg Talks His Way Into Chinese Hearts and Minds

October 24th, 2014


When Facebook CEO Mark Zuckerberg went on stage at Tsinghua University in Beijing Wednesday for a 30-minute Q&A session, the audience expected him to do what foreigners generally do: Utter a few words in Mandarin to acknowledge their culture, then depend heavily on translators. Instead, Zuckerberg elicited gasps of approval from the audience when he spoke in Mandarin all the way. He had a strong American accent, it is true, and he often groped for words, but he managed to make himself understood and even crack a few jokes.

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Zuckerberg Talks His Way Into Chinese Hearts and Minds

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SEO 201, Part 7: Using Structured Data

October 24th, 2014

This is the seventh installment of my “SEO 201″ series, following:

“Part 1: Technical Rules”;
“Part 2: Crawling and Indexing Barriers”;
“Part 3: Enabling Search-engine Spiders”;
“Part 4: Architecture …

SEO 201, Part 7: Using Structured Data

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