E-Commerce Blog

Although many usability principles might seem like common sense, they are often overlooked in Web site redesign. Among companies large and small, the same usability issues arise over and over again: not having a call to action for your marketing slideshow or product showcase; not having a search box; not understanding the effect of “banner blindness”; not chunking information into smaller parts; and not using the correct form controls to minimize mistakes.

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Top 5 Web Site Usability Mistakes

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Google Suggestions for Online Retailers - Retail-eCommerce

Most everyone is aware of the fact that Google will make suggestions when users type in search terms. Have you ever looked at the suggestions for searches on your store name or products you carry? This article says it might be a worthwhile exercise from an SEO perspective.

No-cost Web Marketing Tools You Can’t Do Without - Groove Commerce

What online marketing tools do you use time and time again? This post contains a list of six free tools sure to fill the bill.

Amazon Web Store and Shopping Carts of the Future - exciting commerce

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Ecommerce News Around the Web for March 19, 2010

Palm has issued sales projections that are much worse than expected — even though expectations were already low — sending its shares plummeting by 27 percent and prompting discussions about whether the company has any future at all. In the third quarter of fiscal year 2010, Palm’s total revenue on a GAAP basis was $349.9 million. Though it was a 286 percent increase from the same quarter the previous year, analysts were not impressed. When the year-ago figures were reported, Palm had not yet shipped its Pre — the device expected to save the company.

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Palm Beats Itself to a Pulp

There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart’s developer and a customer. “Cart of the Week” is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it.

This week, we’ll hear from Mitchell Harper, co-founder and product marketing manager for Interspire, the company behind BigCommerce online shopping cart. Interspire’s North American headquarters are in Austin, Texas, with engineering teams located in Sydney, Australia and London, England.

“BigCommerce is the SaaS [software as a service] version of our licensed ecommerce platform, Interspire Shopping Cart,” said Harper.

The company launched BigCommerce in S…

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Cart of the Week: BigCommerce

Viacom’s billion-dollar copyright-infringement lawsuit against Google’s YouTube took a nasty turn Thursday as a series of documents were released to the public. “Fostering and countenancing piracy were central to YouTube’s economic business model,” Viacom’s filings charge. Viacom “overtly and covertly uploaded to YouTube a vast array of their own video clips for marketing purposes,” Google wrote. While Viacom now portrays YouTube as a pirate site, it thought highly enough of it to try to buy it before it was acquired by Google, the filings claim.

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Viacom v. YouTube: Finger-Pointing Turns to Mud-Slinging