June 2016 Top 10: Our Most Popular Posts

June 30th, 2016

Here are our 10 most popular articles for June 2016, recognizing that articles we published earlier in the month are more likely to make the list than …

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June 2016 Top 10: Our Most Popular Posts

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Ecommerce Product Releases: June 30, 2016

June 30th, 2016

Here is a list of ecommerce-related product releases for the end of June — from companies that offer services to online merchants. There are updates …

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Ecommerce Product Releases: June 30, 2016

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The 4 Fundamental Attributes of Customer Loyalty, Part 1

June 29th, 2016


As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers. Those attributes, according to David C. Edelman and Marc Singer — and I agree — are the following: automation, proactive personalization, contextual interaction and journey mapping. What strikes me immediately is that only two of them are purely or largely technological — No. 1 and No. 4 — while the others are organized as human-mediated processes.

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The 4 Fundamental Attributes of Customer Loyalty, Part 1

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Amazon Pushes Dash Buttons as Customers Give Them the Gong

June 29th, 2016


Amazon on Tuesday announced a wide expansion of its Dash Button on-touch retail sales program, despite indications of relatively low acceptance among its key base of Prime customers. The company added more than 50 retail products to its lineup of Dash thumb-drive size buttons, which let consumers reorder things like detergent and toilet tissue when their supply is getting low. “This expanded brand list is a result of Dash Button’s growing popularity,” said Amazon spokesperson Katie McFadzean.

Amazon Pushes Dash Buttons as Customers Give Them the Gong

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Lessons from 99 Retail Website Footers

June 29th, 2016

Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem …

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Lessons from 99 Retail Website Footers

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